Topics: Social media marketing, how to make money online, make money online, passive income, online business

In this episode of The Blue Sofa, Mia shares Augusta’s inspiring journey from having no online business to selling for more than $50,000 in just four months as a trauma therapist with a passion for craft psychology and knitting.

Key Highlights:

• Augusta's Transformation:
  • Went from no sales or online presence to $50,000 in four months.
  • Specializes in trauma therapy and knitting, but struggled with positioning her offers and message.
• Tailored Strategy:
  • Customized approach based on Augusta's strengths and passions, avoiding cookie-cutter strategies.
• Six-Step Formula:
  1. Message: Crafting an authentic message.
  2. Market: Defining the dream client.
  3. Muse: Using Augusta’s passions for client attraction.
  4. Magnetic Offer: Creating transformative, irresistible offers.
  5. Authentic Marketing: Relaxed, value-driven launch strategy.
  6. Soulful Selling: Aligned selling based on values.

Ready to build your online business authentically? Join Rising Star, Mia’s 5-month online business mentoring program. Get personalized guidance and support to grow your business with ease.

Join Rising Star here.

For the Scandinavian Rising Star - click here.

Listen To Next:

From Burned-out To Soulful Success - My Story

Ressources 

Connect with Augusta

More about this online business podcast

Are you looking for how to make money online but feel stuck in the maze of cookie-cutter business strategies? Augusta, a trauma therapist with a passion for craft psychology and knitting, was in the same position. In just four months, she went from having no online presence to generating over $50,000!

Her journey proves that building a successful online business doesn’t have to follow traditional rules. Instead, it’s about aligning your business with your unique strengths and passions. In this post, I’ll walk you through the steps we took to help Augusta succeed—so you can use these methods to make money online and create passive income in your own business.

Step 1: Crafting Your Message

Before you can begin marketing or selling anything, you need to define your message. Augusta’s message was clear: as a trauma therapist specializing in craft psychology and knitting, she was uniquely positioned to help people manage stress and anxiety.

To succeed in social media marketing, it's crucial to have an authentic message that resonates with your target audience. Augusta’s message spoke to her ideal clients’ pain points—mainly, individuals seeking stress relief and emotional healing through knitting.

Creating a magnetic offer starts with having a clear, authentic message that showcases the transformation your clients will experience. Once your message is established, you’re ready to step into the marketing phase.

Step 2: Identifying Your Ideal Client

Once you have your message, the next step is to understand your target audience. Augusta’s ideal clients were mostly women who had experienced life’s challenges and were looking for holistic ways to manage stress. By understanding her audience’s needs, we crafted a client avatar that guided every aspect of her business— from content creation to offer development.

Social media marketing thrives when you know exactly who you’re speaking to. Without a clear understanding of your ideal client, your content might not resonate, and online business growth will stall. So, take the time to identify who your clients are, their struggles, and what transformation they seek.

Step 3: Creating Magnetic Offers

One of the key components of building an online business is creating irresistible offers. For Augusta, we designed two core offers:

1. Knitting Retreats – Transformational in-person experiences where clients could unplug and heal.
2. Online Programs – A more accessible option for clients to experience Augusta’s work from the comfort of their own homes.

Both offers were tailored to deliver real transformation, something Augusta’s clients deeply desired. We focused on creating a clear value proposition so her ideal clients could instantly see the benefits. Whether your goal is to sell online courses, membership programs, or services, your offer should always promise a specific transformation.

Step 4: Authentic Marketing to Attract Clients

When it comes to how to make money online, marketing is key. But there’s no need for aggressive, pushy tactics. Instead, we built Augusta’s marketing around her authentic self. We used relaxed launch strategies like giveaways, organic content in her Facebook group, and simple email marketing to nurture her audience.

Social media marketing is most effective when it feels genuine. Augusta used her personal story to build trust with her audience. By showing up authentically, she was able to connect deeply with potential clients, which naturally led to more sales.

And here’s the best part: By nurturing her audience consistently, Augusta didn’t just make a one-time sale. She built a community and created a long-term passive income stream through her online programs and retreats.

Step 5: Selling with Integrity

Selling doesn’t have to be sleazy. The best online business strategies focus on inviting people into a transformation rather than pushing a sale. Augusta’s sales strategy was grounded in her desire to help people.

We created a soft-sell approach where she shared value-based content and only started selling once the value had been established. She promoted her offers through email and her Facebook group, making it clear how her retreats and programs would transform her clients’ lives.

With this approach, Augusta was able to generate passive income by nurturing relationships first and focusing on a long-term connection, rather than forcing immediate sales.

Step 6: Customizing Your Strategy for Success

One of the key reasons Augusta’s business succeeded was that we customized the strategy to fit her strengths. Many entrepreneurs make the mistake of following trends and copying other people’s strategies. But Augusta’s journey was proof that success comes when you stay aligned with your own strengths.

For her, Facebook was the best platform, not only because it was where her ideal clients were but because she thrived in creating communities. She wasn’t pressured to do things she wasn’t comfortable with—like podcasting or constantly sending out emails. Instead, we focused on what worked for her.

And that’s the beauty of building an online business that feels aligned. There’s no one-size-fits-all formula. Your business should reflect who you are, which makes it easier to build a sustainable business and passive income over time.

Conclusion: Build an Aligned Business and Make Money Online

Augusta’s success wasn’t the result of following a cookie-cutter strategy. It was about understanding her unique strengths and passions, aligning her business with her authentic self, and crafting offers that truly resonated with her dream clients. The formula is simple, but the method is customized to fit you.

If you’re ready to make money online, grow your online business, and build a passive income stream that aligns with who you are, it’s time to take the next step. In my Rising Star mentoring program, I help entrepreneurs design a business that’s tailored to their strengths and passions, so they can attract clients effortlessly and build a sustainable income.

Are you ready to get started? Join Rising Star and create a business that works for you!

Here is the full transcript:

Mia (00:02):
Welcome to another episode of The Blue Sofa! Today, I want to introduce you to one of my clients, Augusta. She’s been part of my Rising Star program, and I’m excited to walk you through the behind-the-scenes of what we did to take her from having no online business or sales to generating over $50,000 in just four months.

Augusta's story is incredible. She’s a talented trauma therapist with a passion for helping people, but she faced a challenge: she didn’t know how to talk about her work or position herself in a way that would attract clients. If you have a unique skill set or passion and find it difficult to talk about it in a way that gets results, this episode is for you.

Augusta specializes in trauma therapy and craft psychology, with a particular focus on knitting. We’ll explore how we attracted her dream clients using this unique skill set and how we created magnetic offers that drew them in. We’ll also discuss how we aligned her marketing and selling style to suit her authentic self.

And before we dive in, I want to let you know that Rising Star is now open! If you’re looking for a business mentor and a community to support you in the beginning of 2025, I invite you to check out my Rising Star 5-month online business mentoring program. This program not only teaches you the formula behind building and scaling an online business but also shows you how to do it in an authentic way that nourishes you.

Mia (03:09):
If you’re looking for a mentor, a community, and a program to help you build your business with authenticity and alignment, Rising Star is the place for you. It’s not about cookie-cutter strategies. It’s about guiding you individually within the group, helping you craft a business, position your offers, and market in a way that’s fully aligned with who you are. It’s very focused on mentoring, coaching, and community to support you in growing your business while becoming the next version of yourself.

Mia (06:56):
Now, let’s move on to today’s episode. Augusta contacted me in 2023 because she was uncertain about how to bring her niche into the online space. When we spoke, I immediately saw the potential in her unique offering. As a trauma therapist, she has a special way of helping people feel better, using craft psychology with knitting as a tool for healing. I knew there was an opportunity to create a special, compelling offer and message that would attract her ideal clients.

One thing I often hear from entrepreneurs, like Augusta and maybe even you, is uncertainty about whether their ideas will be successful online. The key is to stop trying to fit into standard models and design a business based on who we are, our passions, and our missions. When we do this, the magic really happens. That’s what happened for Augusta.

Step 1: Defining Augusta's Message

Mia (07:36):
The first step was to define Augusta's message. We focused on what she does and how her work helps people in a meaningful way. Her message was based on her background in trauma therapy and craft psychology, specifically knitting. By honing in on her passions and expertise, we created a powerful, authentic message that resonated deeply with her ideal clients.

Step 2: Identifying the Market

Mia (08:23):
Next, we focused on identifying her dream clients. We helped Augusta understand their pain points and created a customer avatar that aligned with her work. We then worked on building a highly targeted Facebook community and email list that fit how she wanted to show up in her marketing. We also automated her lead generation, creating Facebook ads to drive traffic to her email list and community.

Step 3: Using Augusta’s Passions for Client Attraction

Mia (09:06):
We used Augusta's passion for knitting as a tool for client attraction. She shared her personal story and case studies to create an authentic connection with her audience. Her marketing told stories about how craft psychology could be used to manage stress, ease anxiety, and improve overall well-being, making her message compelling to her ideal clients.

Step 4: Creating Magnetic Offers

Mia (11:49):
We created both knitting retreats and online programs that not only aligned with Augusta’s passions but also provided a specific transformation for her clients. The key was making the transformation clear and ensuring her clients understood what they would gain from joining her retreats or programs.

Step 5: Authentic Marketing

Mia (14:17):
For Augusta’s marketing, we crafted a relaxed launch strategy. We used giveaways, organic marketing in her Facebook group, and automated marketing through Facebook ads. I also taught her how to use email marketing to nurture her audience.

The key here was authenticity. I created a space for Augusta to connect with her inner voice and show up in a relaxed but empowered way. This shift in her approach made her marketing much more effective, as she could feel her energy in everything she did. Her excitement and passion were contagious, and that’s why this worked so well for her.

Step 6: Selling with Integrity

Mia (19:01):
When it came to selling, Augusta didn’t want to push hard sales. She wanted to invite people into a transformational experience. We created a simple, value-driven launch strategy, focusing on sharing inspirational content and allowing her audience to see the transformation they could experience by joining her retreats and programs.

We combined this soft-sell approach with strategic timing, creating a deadline for enrollment and gently reminding her audience about the offer. This empowered approach helped her attract clients who were aligned with her energy and values.

Conclusion: The Secret to Augusta's Success

Mia (26:04):
The secret to Augusta’s success wasn’t about following a cookie-cutter strategy—it was about understanding her unique strengths and designing her business strategies, marketing, and sales around her passion and purpose. This is the approach I use with all my clients in Rising Star. The formula for success is the same, but the method must be customized to fit you.

If you’re ready to grow your business in an authentic, aligned way, I would love to see you in Rising Star. We’ll work together to create the foundation for your success, craft irresistible offers, and design a marketing strategy that fits you.

Mia (closing):
Thank you for tuning into The Blue Sofa today. I hope you feel inspired to design a business that truly aligns with who you are and makes a real difference for your clients. See you in the next episode!